{"id":5682,"date":"2026-06-18T17:51:59","date_gmt":"2026-06-18T17:51:59","guid":{"rendered":"https:\/\/www.00strategy.com\/index.php\/2026\/06\/18\/goals-partners-with-puma-for-exclusive-in-game-collectible-cosmetics\/"},"modified":"2026-06-18T17:51:59","modified_gmt":"2026-06-18T17:51:59","slug":"goals-partners-with-puma-for-exclusive-in-game-collectible-cosmetics","status":"publish","type":"post","link":"https:\/\/www.00strategy.com\/index.php\/2026\/06\/18\/goals-partners-with-puma-for-exclusive-in-game-collectible-cosmetics\/","title":{"rendered":"GOALS Partners with PUMA for Exclusive In-Game Collectible Cosmetics"},"content":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5682\" class=\"pvc_stats total_only  \" data-element-id=\"5682\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/www.00strategy.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div>\n<p>The new online football game \u2014 GOALS \u2014 has announced their latest endeavour: a partnership with one of the biggest sportswear brands in the world, PUMA. The sporting giant becomes the first big brand to collaborate with the game for the release of an exclusive line of collectible cosmetics.<\/p>\n<p><iframe frameborder=\"0\" allow=\"fullscreen; autoplay; encrypted-media\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8_lRYE3abHM\"><\/iframe><\/p>\n<h2><strong>Kit Your Roster Out with PUMA<\/strong><\/h2>\n<p>The collaboration between the two will see a line of exclusive in-game collectible cosmetics all with the PUMA brand.<\/p>\n<blockquote><p><em>\u201cThe partnership introduces a wave of digital-first assets meticulously crafted to champion player identity, flair, and personal expression on the digital pitch.\u201d<\/em><\/p><\/blockquote>\n<p>Available from June 18<sup>th<\/sup>, this marks PUMA\u2019s second overall collaboration with GOALS, the first being their \u2018PUMA Individual Lightspeed Ultimate Jersey kit\u2019 that kicked off the June 11<sup>th<\/sup> in-game activation. However, this is the first time in the continue collaboration that the release was <strong>co-designed<\/strong> and <strong>accompanied by a<\/strong> <strong>gameplay trailer<\/strong>. <strong><span>\u00a0<\/span><\/strong><\/p>\n<blockquote><p><em>\u201cBreaking away from traditional licensing models that replicate real-world sports gear in a virtual space, the GOALS x PUMA collection was built from the ground up by the PUMA and GOALS creative teams. The collection is specifically designed to feel native to the GOALS universe, prioritizing bold, stylish collectable aesthetics that allow players to express their individual personas, mirroring the completely unique generated players in their squad.\u201d<\/em><\/p><\/blockquote>\n<p>The GOALS x PUMA partnership will see a \u2018full integration of PUMA aesthetics\u2019 within the game:<\/p>\n<ul>\n<li><strong>Match Ball: <\/strong>\n<ul>\n<li>Custom, special-edition PUMA ball (already integrated as main match ball since release).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Kits:<\/strong>\n<ul>\n<li>Puma Individual Lightspeed Ultimate Jersey kit<\/li>\n<li>4 Exclusive Co-designed GOALS x PUMA kit<\/li>\n<\/ul>\n<\/li>\n<li><strong>Boots<\/strong>\n<ul>\n<li>PUMA Future 9 Ultimate FG DREAMRUSH and SHOWTIME boots (automatically equipped with all exclusive GOALS x PUMA kits)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span><\/span><\/p>\n<h2><strong>\u2018GOALS\u2019 Takes Another Bold Step Forwards with Collaborations <\/strong><\/h2>\n<p>Following the success of their launch collaboration featuring GOALS\u2019 first \u2018Original\u2019 KSI, the company has shown no signs of slowing their momentum. Having just celebrated a momentous 1 million players in the week since launch, they now seize the moment for their first GOALS-exclusive line of in-game cosmetics.<\/p>\n<blockquote><p><em>\u201cGOALS immediately stood out to us for its gameplay, atmosphere, and obsessive attention to the details that make football feel alive. The modern match is not only played on field \u2014 it is played across digital pitches, cultures, and by communities of fans. Bringing PUMA into GOALS adds another authentic detail to that world, bringing players new ways <span>\u00a0<\/span>to show their identity, style, and personality wherever football lives.\u201d\u00a0<br \/><\/em><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/em><em>\u2014 <\/em>Ivan Dashkov, Head of Direct to Consumer Technology (PUMA)<\/p><\/blockquote>\n<p>Time will tell if GOALS truly has the stuff to rise to the status of the premium online football games currently dominating; but they certainly have both the makings and the momentum as of currently. <span>\u00a0<\/span><\/p>\n<hr>\n<p>Don&#8217;t forget to follow\u00a0Strafe Esports\u00a0for the latest news on your favorite esports titles, and check out our\u00a0X profile\u00a0for the most recent content and coverage.\u00a0Also, stay tuned to the\u00a0Strafe YouTube channel\u00a0for exclusive interviews, press conferences, and much more.<\/p>\n<p><strong>Featured Image Credit: <\/strong>GOALS x PUMA<\/p>\n<p><strong>Read More:<\/strong><\/p>\n<p>Riot Reportedly Reducing VCT Partner Teams to Eight per Region in 2027<\/p>\n<p>Vitality-Falcons Headline IEM Cologne Major 2026 Quarterfinals<\/p>\n<p><span>MSI 2026 Pick&#8217;Ems Guide and Rewards: Play-In Stage<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5682\" class=\"pvc_stats total_only  \" data-element-id=\"5682\" style=\"\"><i class=\"pvc-stats-icon large\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/www.00strategy.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p>The new online football game \u2014 GOALS \u2014 has announced their latest endeavour: a partnership with one of the biggest sportswear brands in the world, PUMA. The sporting giant becomes the first big brand to collaborate with the game for the release of an exclusive line of collectible cosmetics. Kit Your Roster Out with PUMA [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":5683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[36],"class_list":["post-5682","post","type-post","status-publish","format-standard","has-post-thumbnail","category-esports","tag-mixtv"],"a3_pvc":{"activated":true,"total_views":0,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts\/5682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5682"}],"version-history":[{"count":0,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts\/5682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/media\/5683"}],"wp:attachment":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}