{"id":5756,"date":"2026-06-18T20:25:50","date_gmt":"2026-06-18T20:25:50","guid":{"rendered":"https:\/\/www.00strategy.com\/index.php\/2026\/06\/18\/almost-half-of-u-s-singles-feel-negatively-about-ai-in-dating-match-says\/"},"modified":"2026-06-18T20:25:50","modified_gmt":"2026-06-18T20:25:50","slug":"almost-half-of-u-s-singles-feel-negatively-about-ai-in-dating-match-says","status":"publish","type":"post","link":"https:\/\/www.00strategy.com\/index.php\/2026\/06\/18\/almost-half-of-u-s-singles-feel-negatively-about-ai-in-dating-match-says\/","title":{"rendered":"Almost half of U.S. singles feel negatively about AI in dating, Match says"},"content":{"rendered":"
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Dating app giant Match Group \u2014 which owns apps like Tinder, Hinge, and OkCupid \u2014 conducted a study to determine how U.S. singles really feel about the relationship between AI and dating. Turns out, people don\u2019t want AI messing with every aspect of human life.<\/p>\n

Across the industry, dating apps are experimenting with AI. Bumble introduced a dating assistant named Bee, and Tinder is spending so much on AI tools that it\u2019s slowed its hiring process. Meanwhile, Hinge\u2019s CEO stepped down last year to launch a more AI-focused dating app altogether. <\/p>\n

But according to Match\u2019s survey of 1,000 people aged 18 to 39, 47% of singles have a negative view of AI\u2019s use in romantic contexts.<\/p>\n

This perspective varies depending on what the AI is being used for. About 40% of singles say they would refuse to date someone who uses an AI companion app, and that figure rises to 51% among women ages 18 to 24. However, only 12% of 18- to 24-year-olds said that they had used a companion app over the last three months, and only about a third of those users said they were seeking genuine connections with those chatbots.<\/p>\n

While Match says that people harbor a \u201cnear-universal\u201d disapproval of actually dating an AI, like in the movie \u201cHer,\u201d that doesn\u2019t mean that respondents are wholly opposed to AI features within apps. Some 64% of respondents said they could see how AI might help them in their dating journey.<\/p>\n

If we\u2019re being pedantic, technically<\/em>, every major dating app has already used some form of matching algorithm since before we knew what a GPT was. This survey refers to the new crop of AI features that basically every app is introducing, which help users punch up their profiles, choose photos, and keep conversations flowing.<\/p>\n

What dating app developers should take away from this survey is that people are not entirely closed off to AI; they just don\u2019t want to be in a relationship with a robot, nor do they want to feel as though their dating experiences are overly inundated with technology that feels inauthentic.<\/p>\n

\u201cAsk singles what they want from AI in dating, and the answer is pretty consistent: help with the hard parts, but hands off for the human parts,\u201d Match wrote in a blog post. \u201cYes, they\u2019ll use it to help them punch up a profile or for help figuring out what to say when a conversation goes quiet, but the actual connection is still theirs to create.\u201d<\/p>\n

Hopefully, this message reaches dating entrepreneurs like Bumble founder Whitney Wolfe Herd, who suggested that dating app users could have personal bots that date other users\u2019 bots. It\u2019s pretty normal nowadays to say you met your partner online, but \u201chis bot asked my bot out, and our bots hit it off\u201d will never be a socially acceptable meet-cute.<\/p>\n<\/p><\/div>\n

When you purchase through links in our articles, we may earn a small commission. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n

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Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.<\/p>\n

You can contact or verify outreach from Amanda by emailing amanda@techcrunch.com\u00a0or via encrypted message at @amanda.100 on Signal. <\/p>\n<\/p><\/div>\n

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Dating app giant Match Group \u2014 which owns apps like Tinder, Hinge, and OkCupid \u2014 conducted a study to determine how U.S. singles really feel about the relationship between AI and dating. Turns out, people don\u2019t want AI messing with every aspect of human life. Across the industry, dating apps are experimenting with AI. Bumble […]<\/p>\n","protected":false},"author":55,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[348,338,359,360,36],"class_list":["post-5756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-ai","tag-apps","tag-dating","tag-match-group","tag-mixtv"],"a3_pvc":{"activated":true,"total_views":1,"today_views":1},"_links":{"self":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts\/5756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5756"}],"version-history":[{"count":0,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts\/5756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/media\/5757"}],"wp:attachment":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}