{"id":5774,"date":"2026-06-18T22:59:55","date_gmt":"2026-06-18T22:59:55","guid":{"rendered":"https:\/\/www.00strategy.com\/index.php\/2026\/06\/18\/palworld-developer-doesnt-use-generative-ai-because-gamers-dont-want-it\/"},"modified":"2026-06-18T22:59:55","modified_gmt":"2026-06-18T22:59:55","slug":"palworld-developer-doesnt-use-generative-ai-because-gamers-dont-want-it","status":"publish","type":"post","link":"https:\/\/www.00strategy.com\/index.php\/2026\/06\/18\/palworld-developer-doesnt-use-generative-ai-because-gamers-dont-want-it\/","title":{"rendered":"Palworld Developer Doesn\u2019t Use Generative AI Because \u201cGamers Don\u2019t Want It\u201d"},"content":{"rendered":"
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With the use of generative AI being a hot-button issue in the video games industry, Pocketpair\u2019s head of communications and publishing, John Buckley, has entered the discussion. Speaking to GamesRadar, Buckley said that Pocketpair itself doesn\u2019t use generative AI since \u201cGamers don\u2019t want it.\u201d<\/p>\n

\u201cAnd if the gamers don\u2019t want it, I guess that\u2019s it, right? Not much of a conversation to be had.\u201d<\/p>\n

While this simple argument might seem like it\u2019s enough for the Palworld<\/em> developer, Buckley has acknowledged that it might not be enough for other development teams. He also went on to call the current market trends supporting generative AI as unsustainable in the long term.<\/p>\n

\u201cI\u2019m sure some people are doing it,\u201d he said. \u201cIt\u2019s not really for us. I personally can\u2019t imagine it ever being too prominent. I\u2019m sure there are some companies out there, some big companies, that are maybe using it to \u2018save time.\u2019 I don\u2019t know. I don\u2019t really think gen AI has much \u2013 I don\u2019t want to call it a bubble, but I don\u2019t know how much longer it\u2019s gonna keep up. Even Steam is pushing back a certain amount on it.\u201d<\/p>\n

Buckley went on to note that Pocketpair already has \u201ca lot of artists in-house. They like doing stuff themselves. There\u2019s no reason to get rid of them for the sake of an AI doing it. Just seems pointless.\u201d<\/p>\n

He also doesn\u2019t seem to have much of a high opinion of games that have been made with AI-generated assets. \u201cEven I, who is in the industry, I just felt like a natural, ugh, why? The rest of your game looks fine. Did you need to\u2026? I think that\u2019s going to be the attitude for quite a while. I think people will look at it and say, did you need to do that? Couldn\u2019t you just do it yourself?\u201d<\/p>\n

As for whether there\u2019s going to be a shift in marketing strategies that revolve around studios announcing that their game doesn\u2019t use generative AI, Buckley is more optimistic on the subject.<\/p>\n

\u201cI don\u2019t know if we need to now start saying this is 100% human-made,\u201d Buckley adds. \u201cI think we should just all assume games are human-made unless said otherwise. I think it\u2019s a bit dystopian that it might end up like that. We\u2019ll have to put a Steam disclaimer, \u2018This game is made by humans.\u2019 That\u2019s kind of sad to think about.\u201d<\/p>\n

\u201cNot saying I am, but there are some markets that are a lot more willing to adapt than some others, and I think that\u2019s where the clashing will come,\u201d he continued. \u201cTwo to three years from now, we\u2019ll see a bigger clash in that regard. Certainly, in the West, I think people will remain pretty against [it] for a while.\u201d<\/p>\n

In recent times, Playground Games has confirmed that AI-generated voices weren\u2019t used for its upcoming RPG, Fable<\/em>. On the other hand, Crystal Dynamics has confirmed the use of generative AI for the early parts of the development for Tomb Raider: Legacy of Atlantis<\/em>.<\/p>\n

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With the use of generative AI being a hot-button issue in the video games industry, Pocketpair\u2019s head of communications and publishing, John Buckley, has entered the discussion. Speaking to GamesRadar, Buckley said that Pocketpair itself doesn\u2019t use generative AI since \u201cGamers don\u2019t want it.\u201d \u201cAnd if the gamers don\u2019t want it, I guess that\u2019s it, […]<\/p>\n","protected":false},"author":55,"featured_media":5775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[36,108,193,164,379,209,365,211,212],"class_list":["post-5774","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gaming","tag-mixtv","tag-news","tag-palworld","tag-pc","tag-pocketpair","tag-ps5","tag-xbox-one","tag-xbox-series-s","tag-xbox-series-x"],"a3_pvc":{"activated":true,"total_views":2,"today_views":2},"_links":{"self":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts\/5774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5774"}],"version-history":[{"count":0,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/posts\/5774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/media\/5775"}],"wp:attachment":[{"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.00strategy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}